I say make it as small as possible for it to still be legible. Unobtrusive is the key.

Agreed

Héctor

What’s nice though is a logo that can optionally sort of nestle the mark within it so it doesn’t stick out when it’s included, but of course still look fine when it’s not there.

hhp

There is really no rule. As a rule of thumb, the TM* should be as non obtrusive as possible. Our firm will occasionally develop several different optical variants of a mark, intended for different size applications. A feature of these variants normally incorporates different sizes of the TM or (R) to match the intended reproduction size of the mark.

Go with a placement that works with the mark. Normally it follows the mark, and is most commonly located at the top (although recent trends have seen this changing).

*I am assuming you will mostly be working with a TM, not a registered mark.

Have the client consult with their lawyer(s). In most cases I’ve run into in the U.S. a trademark ® or TM only has to appear once at the beginning of a document although I just read an article about SPAM® vs spam, where every time SPAM® was mentioned they had it in all caps and ®.

Also please note that the ® symbol can only be used if the logotype has in fact been registered with the U.S. Patent Office. The TM, on the other hand, does not require registration but offers only common-law protection to the mark.

To illustrate my previous comment of logotypes for various size applications, see the following link. You will notice that the (R) is sized accordingly to its size application. Also we have less detail in things such as the wheat for smaller applications.

http://www.brandsbyovo.com/downloads/SnydersofHanovercmyk.pdf

Kyle’s suggestions are well-founded and logical. Optical sizing is a good thing.

i love tiffalicious! i wish my screenname could be that cool. ;^D