Sony and Hallmark are almost certainly custom logos.
Hallmark in particular has been around a LOOONNNGGG time.

The new Sony logo is customized Digital Sans.. and noting the differing “l” characters in Hallmark, I’d agree with Patty that it’s completely custom script.

These are in the same vein as Cherry but not matches
http://www.myfonts.com/fonts/bitstream/hombre-bt/

http://www.myfonts.com/fonts/sparkytype/mckracken/

Tim

I think that Cherry is T-26’s Blue Century slightly modified, like the N.

http://www.corbindesign.com/portfolio/cherryfest.html
these are the guys to have created the cherry festival ID. If the font is that important to you, I guess you could always try asking them for reference.

More hand drawn serif fonts.