That looks like Perla by Gareth Hague/T.26.

that's not it.

Emigre's Filosofia Unicase is closer, but still not right.
http://www.emigre.com/dp/getfontpage.php?PFilU.html

Yeah, I agree. If it would help, the edges appear roughed - and not just because of the quality of ink/printing. I'm very sure it is a feature of the face. Hope that helps. Thanks.

wow I'm an idiot.

the font is Perla. I was only looking at the alternate. The regular is a perfect match.

Forrest,

Not at all!

When I linked to the Perla family, it shows the alternate in the preview instead of the regular one. I should've changed the link to show the regular form.

It's still not Perla though. We've run into the Henry Bendel packaging before and came to the conclusion that -- while the type resemble Perla quite a bit -- a lot of inconsistencies in the character shapes make us believe they are in fact hand lettered.

Perla and Filosofia Unicase are wonderful alternatives though, so please don't mind me. :-)