Fujifilm packaging typeface — Typophile archive

Buck Mulligan6 February 2018 · 10:12

Hi!

Looking for the name of just the typeface used for the “PRO 400H” on the Fujifilm film packaging.

Thanks for the help

K.C. Thompson6 February 2018 · 13:19

400, H, and 120 are Helvetica Bold (the H has been artificially condensed):
https://www.myfonts.com/fonts/linotype/helvetica/

PRO is something else entirely, and I’m not finding a spot-on match. Ocean Sans Semibold Extended has similar proportions, and could be edited to match:
https://www.myfonts.com/fonts/adobe/ocean-sans-mm/