Typophile

node 12680

unknown

Redesigning a magazine. Looking for a great serif typeface that will serve as main text and also work for display type. I’m pushing for Centaur MT, but I need to come up with alternatives. Large-family typefaces a plus.

unknown

What kind of magazine, what’s the readership profile?

unknown

I’m partial to Miller. I’ve never had occasion to use it, but I’ve kept it in mind ever since taking note of its use in both New York and GQ magazines (if I remember correctly) because of its legibility and pleasant, rounded character. There are 14 styles both for text and display. I tend towards san serifs for most of my work, and I’ve never really had to contend with many pages with lots of text, but I remember Miller specifically because I read the two aforementioned magazines and liked the way the body copy read, so I called the design departments to inquire what the font was.

unknown

‘John Baskerville’, ‘Walbaum’, by František Štorm..
‘RePublic’, by Tomáš Brousil..
‘Esta’, ‘Aquila’, by Dino dos Santos..
‘Delicato’, by Stefan Hattenbach..

> www.fontbureau.com/categories/magazine

unknown

yves question should be answerd at first — “What kind of magazine, what’s the readership profile?”

i like those serifs:
dolly -:- http://www.underware.com
trinité -:- http://www.teff.nl
whitman -:- http://www.fontbureau.com (as suggested)

unknown

bDIN,

You might have checked out Mac Rhino Fonts already?! http://www.macrhino.com

But if not there could be some options for magazine layout available;
Delicato - a traditional bookface but also working well for magazines. Large family with plenty of laternates and ornaments.

Sophisto - play together nicely with Delicato as a headline typeface. Also large family
with lots of dingbats, signs etc. Stalemate could very well be an option.

unknown

Here is my top 3 for today:

Sabon Next (Jean Francois Porchez for Linotype)
Palatino Linotype
Fedra Serif

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www.typeoff.de

unknown

It’s a major university alumni magazine, so it has a very broad readership — about 160,000 circulation.

Currently using Goudy Modern MT, 11 pt on 13 leading. Looks a little heavy and dated. Wanting something a bit lighter; will probably stay with 11 pt size.

unknown

Goudy Old Style is lighter and will keep that Goudy warmth, which you might want in communicating with Alumni.

I think Centaur would be a problem for magazines, because of its small x-height. It tends to look pale and tiny except at large sizes.

unknown

Oh, and another Goudy face that is used in magazines now is Californian, now in competing versions from P22 and FontBureau, and the similar but softer Berkeley, also based on Californian.

unknown

Many of Fred Smeijers’ (Arnhem, Quadraat, Renard) and Martin Majoor’s (Scala, Nexus, Seria; Majoor is a favorite designer of Abbott Miller) typefaces work well for magazine design. Their design philosophy of purposely designing idiosyncracies in individual letters makes them particularly suitable to display settings; it goes without saying that they work well in text settings.

Also recommended are Jonathan Hoefler’s Hoefler Text (used quite a bit by Robert Valentine) and Hoefler and Tobias Frere-Jones’ Mercury (designed for Esquire Magazine; with hints of New Century Schoolbook and Fleischman).

Rather than “Delicato,” I would suggest Jeremy Tankard’s Enigma, which Delicato strongly references. (Details Magazine currently uses Enigma.)
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David Cabianca

unknown
unknown

Now I’m leaning towards Enigma for serif and Stalemate for sans. Hopefully it’ll take at the meeting.

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