hello
the situation:
friends of mine gotta do a “faked ad” for a condom producer in school. they asked me for some creative and technical help, so here i am to help them.
their approach is that most condom brands dont really have a brand strategy, a good remembered name, most people cant say you more than one or two brands.
they want to brand their producer with “Condoms are cool, its fun to use them”.
fonts to use:
what fonts would you suggest for the text? i thought of:
a.) something very light weighted, a bit sophisticated (for the normal user..) like Gill Sans in a light weight.
or
b.) something like VAG Rounded, more weight on the fun-part.
any other ideas?
THANKS alot.