Typophile

Kerning problem

Mark0 votes

Hello everyone, I would like to bring to your attention an issue with which I'm up against because of my inexperience.
I have to create a logo in Glypha with the word "Tarbord". Now, I do not know how to treat the letters and whether kerning is something that is usually used in cases like this, or is believed to be something wrong because it goes to modify the original values created by the designer. Setting the optical kerning seems to me that the result is better than setting autokerning but I read that this procedure is not recommended and that it is preferable to set the kerning manually. I'm working with a text size of 100 points. What values do you think are the best to get a satisfactory result?
Thanks a lot.

Riccardo Sartori0 votes

For a logo, it’s usually best fine-tuning all the spacing and kerning, your eye should be the final judge.

Mark0 votes

Thanks riccard0. What do you think of the second line (metric kerning)? Do you think that the space between letters is balanced or would need some adjustment?

Craig Eliason0 votes

It sometimes helps to look at the word three letters at a time. So looking at TAR, doesn't the A look too far away from the R? And with the ORD, Doesn't the R look too far from the D?
Of course, with a logo you can alter the letter forms too. In this case particularly you could change the length of the serifs, which could alter the effects of proximity too.

Mark0 votes

Thanks for the tips.

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