Industria and Impact have a kid! :-)
It actually looks like it would be a useful font.

hhp

Looks like a great corporate ID font. Let me know when it's for sale.

A few comments:
- The V's and Q's bother me. I don't have any suggestion for the V's, I hate drawing that letter myself.

- Consider adding a curve to the stem of the 7.

- Consider lengthening the bar of the E (but not the F).

- Something about the at-sign doesn't seem right.

- The pound and percent signs are really wide!

Paul

Thats great Paul,
Just the sort of info I need. I'll give it a go in the next few days. And thanks Hrant for the positive comments. I like the idea of a little neville brody influence creeping in there some where. D.

Hi David,

it also reminds me in a good way to House Gothic, a very nice type.
I totally agree with Paul. I have some personal things to add too:
- Try thickening the diagonal in the UC 'S'
- The '+' and '#' signs are a little heavy
- The 'z's bother me a little. It's the round foot.
- Try making the bars on the ' thicker. I think they are to thin.
- Although I like it, the * doesn't seem to fit. Hmm... maybe it's me.
- Try moving the diagonal in the '?' down. Perhaps that opens it up a little more.
- Shouldn't the downscore be a little more down?

But nevertheless it's a very nice type. I see good potential for it. Good work in only three days.

I'd like to use it.

Regards,
Ren

Dave, FYI, Industria was not an original design.
It was made many decades before in a German design school.

hhp

Cheers for all the helpful info, I'm going to adjust the inards of the initial post to keep it more inkeeping with the lighter weight version. I will release the square version to.

Here's the line up for the light version. Loads of work but I will post a pdf when I'm closer to the truth with both weights and a more completed set. Any more comments would be very much needed. Cheers, Dave.

Hi David,

Some things that catch my eye:
- the lc 'k' should be wider
- the 'v' and 'w' are not my favorite. I think the UC 'W' is wide or has at least to much white in it
- try changing the curve in the '2' and 'z'. It's strange and destroys the balance
- move the bar of the lc 'f' a little up. That's no problem
the belly of the UC'Y' could go a little bit down. It feels now not heavy enough at the bottom.
- the 'o' in the %-sign could be a little less wide if you ask me.

These are just the things that personally bothered me. It's up to you as the designer how you want your type to look. I think making the changes would make the type more homogenious.

Regards,
Ren

Cheers for that Rene. I'll look at those things in the next day or so. D.

hi david,

ren

Thanks Simon, I'll drop the serif's also. Havn't had a lot of time these past couple of days so no changes, but thanks for the kind words. D.

wow. the lighter version is absolutely beautiful. Actually looks alot like the font that I designed for a typography class I took.

I see one problem with the light version. The Z is somewhat inconsistent the top is hard edged and there's a curve on the bottom. I think the curve would work on both sides.

Excellent work

wow. the lighter version is absolutely beautiful. Actually looks alot like the font that I designed for a typography class I took.

I see one problem with the light version. The Z is somewhat inconsistent the top is hard edged and there's a curve on the bottom. I think the curve would work on both sides.

Excellent work