Saw this Spiekermann piece on Medium: https://medium.com/@espiekermann/cultural-imperialism-stems-from-ignoran...
Apparently Spiekermann is writing to resonate with the medium team’s piece that self-praises how great and inclusive their typography is. He writes
US clients often wonder why they need to pay for all those obscure accents. A bit of cultural imperialism in play, or plain ignorance, which is not the same, but has the same outcome.
Not wrong at all. But it got me thinking: do you really need to buy a Pro version of a typeface that supports extended Latin, when your client has a super limited budget and they’re sure they will only deal with English-speaking regions? Big companies like Google will definitely need as much language coverage as possible, but “all US clients” seems to be overstating.
I would modify the comment "It's the OT features and general complexity that increase prices" to read "It's the OT features and general complexity that increase costs."
It takes relatively little time to churn out a full set of accents using a modern fontmaking program. It is time consuming to design ligatures and do correct OT coding. Time is cost.
However, if I retained anything from my economics degree of many years ago, it's the concept that the price of a font -- like everything else in a free market -- is determined by the intersection of supply and demand. What this ends up meaning in the real world is that the price at which a font will actually sell bears no direct relationship to cost. Some fonts make a profit and others end up being "a labor of love" which will never pay for the cost of developing them.
This applies both to bespoke fonts and retail ones.
For a bespoke font any pricing scheme -- no matter how peculiar it may seem to the fontmaker -- works if it is what the client wants.
Lawyers can get rich from "billable hours." Any fontmakers who could get this deal would be in the lap of luxury.
Don