Some similar fonts regarding your main inquiry:
http://Material Headline by Optimo [2006-2010]
http://Gold (UltraBlack) by FontMesa [2011-2012]
http://Giza Seven Seven by Font Bureau [1994]
http://Untitled Wood Type by IntellectaDesign [2008]

...and some alternates you may like for the second sample:
http://Colombine Pro (Bold) by Linotype [2006 - 2012]
http://Mirabel (Two) by CanadaType [2008]
http://Kari Wide Pro (Italic) by Positype [2005]

They all look good, will have my wife to have a look (she´s a pro). Thanks! :-)

From an 1954 print ad for this product -- not as bold as the lettering on metal Don

Right weight and general tone for the script logo
Number Five Smooth
http://www.myfonts.com/fonts/laura-worthington/number-five/
Don

[not helpful]
Don

Hi Don and fvilanakis,

In print ad's I think they hade some look-a-like-font. The Material Headline as oblique seems to be the closest so far.

Many thanks for your help!!