It looks a lot like FF Meta Serif, and I know that I know it or at least seen it, and that it's a fairly common one, but I simply can't place the name.
Font:
Guardian Text Egyptian (Regular)
Solved By:
Typophile
Serif similar to FF Meta Serif
Guardian Egyptian Text by Paul Barnes and Christian Schwartz [2008-09]
@fvilanakis So that's why its so familiar! I've read the guardian on mobile a couple times which is why the typeface looked so familiar. Too bad it's custom-I'd really love to get it. I wonder what typeface it's based upon? Thanks mate. Cheers
Guardian (Egyptian Text) IS commercially available.
Captured from web.archive.org on 17 Mar 2015. view this capture