Typophile

Bank corporative typography examples

Felipe Sanzana0 votes

Hi, i need to found some examples of fonts designed specially for banks or fonts that work well for this context (maybe some special glyphs, etc). You know some examples? Thanks a lot.

NatWest appears to have abandoned its custom type, after how many years?

Bank of America used a custom typeface called, ironically, Higher Standards, but I believe they—like NatWest—stopped using it within the last five years or so (I last worked for them in 2009).

BoA’s identity typeface is Franklin Gothic.

Higher Standards was a Clarendon (numeral)/Century (letters) hybrid that I thought worked quite well with Franklin Gothic, but it was eventually relegated to being used only to set long-form copy before it was dropped completely.

I've done graphic design work for several regional banks. Some used to use custom fonts but they've all gone to standard fonts.

The reason I was told was that with many branches, employees, vendors, etc. their graphics departments got sick of constantly sending the custom font to people, and also seeing pieces done in the wrong font when the vendor didn't have the right one.

It's easier to say to a vendor "just use [common font]".

You'd think that employees could send it without bothering the graphics department, but most employees can't even pick the right color, let alone the right font.

Lloyds Bank use a modified version of FS Jack.
Clydesdale and Yorkshire Banks use a slightly modified version of my Houschka Alt Pro.

UBS uses UBS Headline (a modified Walbaum) and some Frutiger (Frutiger UBS_agenturen) as well.

Wells Fargo’s using Archer.

Chase uses Akzidenz-Grotesk.
Citibank uses Interstate.

Parachute recently created some custom typefaces for Bank of America:
http://www.parachute.gr/newsfront/latestnews/2013/945

Really thanks for the answers, really helpful!

Here are the fonts used by the main banks from the Netherlands:
ING — Times New Roman (logo) & Rockwell
Rabobank — Rabo Gothic (custom)
ABN Amro — Univers
SNS Bank — Quadraat Sans
ASN Bank — Times New Roman (logo) & FF Balance

I almost forgot Nadra Bank, Russia uses Chevin Pro.

rjmcconnell - "Chase uses Akzidenz-Grotesk"
They also use Bliss/Bliss2 quite heavily as well.

In Britain, NatWest recently rebranded with a rather chunky geometric design that I think may be custom.

Other than that, most banks in Britain seem to use one rather generic humanist sans or another. See http://Santander's annual report for a good example.

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