Typophile

Please help - looking for a good typeface/font match

Sarah Hills0 votes

I'm new to Typophile, so please forgive me (and re-direct me if you know otherwise) if this has been posted in the wrong forum topic!

I've recently created a logo design for a bespoke fashion brand using the typeface Lulo Clean One Bold (see: https://www.myfonts.com/fonts/yellow-design/lulo-clean/) and I'm trying to put together the rest of the brand identity.

However, I'm struggling to find a font that compliments Lulo Clean for body copy. The purpose I have in mind is for short body copy - i.e. descriptions of clothing online, perhaps sub headings / tag lines in italics? Ordinarily I'd try to match up fonts by using the x-height as an indicator of if the two fonts work together - but as Lulo Clean is an all caps font I don't think I can apply this rule (please correct me if I am wrong).

Here are some of the key words for the project, to give a feel of the tone/mood required: modern-classic blend, sophisticated, luxurious, glamorous, high quality. I'm thinking of using Lulo Clean One for the sub headings / menu text, and thought that Source Sans Pro Regular or Open Sans Regular might work for the body copy (I'm trying to find a complimenting serif but none seem to convey the key words as well as these so far...).

I'd really appreciate any help/advice that the community here can offer.

Thank you!

Riccardo Sartori0 votes

For short texts, a safe choice would be to use another geometric/circular |O| typeface (one with a lowercase, of course).
As serif (or stressed sans), you could try a text cut didone.

Rainer Zerenko0 votes

I’d go for Gotham or Avenir.

Bob Evans0 votes

Maybe even Gill Sans would work.

Sarah Hills0 votes

Thanks for your thoughts.

I tried out Avenir and Gill Sans (unfortunately Gotham is still on my wish list), explored didone and geometric styles, but nothing seemed quite right, so I think I will need to go with a different font for the menu text/headlines which is similar enough to fit with the logo's use of Lulo Clean.

After playing around for a while, I decided Proxima Nova was my best option. I've done a very crude layout just to provide a rough idea of how the text could be used and would love to hear your opinions on which combination works best.

Proxima Nova & Open Sans
Proxima Nova & Adobe Garamond Pro
Proxima Nova & Calluna
Proxima Nova & Merriweather

Edit: Removed links as I have decided to go with varying Proxima Nova weights/styles.

Sarah Hills0 votes

I also liked Proxima Nova & Lora.

Edit: Removed link as I decided to go ahead with varying Proxima Nova weights/styles.

Riccardo Sartori0 votes

The text appears awfully small to me. Also your Garamond and Calluna samples are the same.

Sarah Hills0 votes

Thanks for letting me know, I was in a little bit of a rush yesterday so I must have muddled the links up.

I've decided to play it safe and use Proxima Nova throughout in different weights and styles.

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