Typophile

Is there a sans serif that works for print body copy?

Raizel0 votes

Hi all,
I'm working on a magazine supplement and I was asked to set the body copy in a "modern, classy sans-serif font." Yeah, I know, modern and classy...
I've set it in Gotham for the moment, but I was wondering if anyone has an idea for a typeface that will work better or any tips for making Gotham and sans-serif in general more readable as body copy.
Thanks in advance!

Legato has the best chance.

Something like Gotham is to be avoided.

hhp

Thanks. I don't have that one. What do you think of Whitney?

Perhaps also FF Meta.
Fonts at MyFonts tagged "book text" and "sans" https://www.myfonts.com/search/tag%3A%28%22book+text%22+sans%29/fonts/
But I have not seen a good relative rating of how well they actually work for extended text.
Don

I think Whitney is certainly better than Gotham, but it doesn't have Legato's secret ingredient – see my review here:
http://typographica.org/on-typography/our-favorite-typefaces-of-2004/

hhp

I like Verlag for text setting.

Thanks, I'll try them all out. I like verlag, too, I just think it can get uncomfortable if reading a huge chunk of it (I've also, personally, used it too much, I think.)

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