The sans is Apercu, by Colophon:
http://www.colophon-foundry.org/fonts/apercu/about-font

So I thought the serif might be another Colophon typeface, but Value—while similar—isn’t a match:
http://www.colophon-foundry.org/fonts/value/serif

Still searching for it....

No luck with database searches. I’m betting that it is also from an independent foundry; the |W|s (upper and lowercase) are certainly distinctive, as is the |f|.

I’m sure someone else will be able to pin it down for you....

Thank you very much! Actually I can use Fortescue, it fits with what I'm doing, thanks again. If someone knows that font though I'd appreciate it.

Serif you're after is Larish Neue by Radim Peško.

Thank you very much Ryuk!