Typophile

Sanforized wordmark

tylor.reimer

Is anyone able to identify what typeface the Sanforized wordmark is based off of? Futura Condensed Italic has some similarities in feel but it's not quite there. The _S_ and _O_ seem somewhat unique. Given the era where Sanforization was popular it's possible there are no digital equivalents. Thoughts?

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I agree that finding all the characters in single typeface is unlikely—very likely a custom bit of typography.

Futura Condensed Oblique, with the substitution of the same typeface’s non-condensed |O|, gets you most of the way.

For the |S|, I'd say the one from this typeface is a close match:
http://www.myfonts.com/fonts/latinotype/uomo/condensed-italic/

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