¶ Tiffany.

¶ ITC Tom's Roman.

¶ Windsor.

¶ Try something by Herb Lubalin.

In 1998, in this trailer for Velvet Goldmine, it was Blippo.
http://vimeo.com/89692321
That wasn’t quite elegant enough, IMHO.

BIBA was retro: art nouveau, art deco:
http://1.bp.blogspot.com/_lirt8srIYAI/SjhVl8b_5yI/AAAAAAAAD_k/xdS-FZTXwh...
http://4.bp.blogspot.com/-61DsXALm4ss/TwSFUksm1rI/AAAAAAAAA88/0RkR-Te3_N...

Whatever you decide on, make it pink:
http://www.google.ca/imgres?imgurl=&imgrefurl=http%3A%2F%2Faxiompiercing...

Back in the 70s I loved Blippo, but agree it's not elegant.

Reviewing ads from appropriate magazines from that time period might be useful.

¶ ITC Fat Face
http://fontsinuse.com/uses/2059/1972-christmas-new-year-greeting-card

thanks for your suggestions guys.

Can someone tell me what is so special about typography? I mean I can't see why you are all so offended by the font used for subtitles in films so much! Can anyone enlighten me?

I'd suggest posting that question in a new thread, and you'll no doubt get lots of answers.

@Le_Masturbaker – Meditate on this: You present the printed word through typography.

typography is more interesting than sports, celebrity news, the Prime Minister and the weather. As the "nuts and bolts" of written communication and therefore of all acquired human knowledge capable of being written down, plus the technology to do so, it is also more useful than some of those things. Doing it well makes life better. Doing it badly makes it worse. Perhaps some people don't care about that, but if that's the case, why would they waste time here?

Personally, I'm not offended by fonts used for subtitles. I'm offended when people who are paid way more than me make obviously lazy, lackadaisical and unconsidered font choices... That I could be making.

:o)

I love that kinda talk Russell!

Bookman Swash, of course.
Actually, anything ‘Swash’… e.g., Helvetica Flair.

Yeah, those were the days…

An interview with Phil Martin, the designer of Helvetica Flair, is posted on typographica.org.

I've never seen that variation on Helvetica before. I hate it. :P

Here’s the 1970s on Fonts In Use. You’d need to search for the glamourous stuff yourself.