Almost identical to Futura, save for the j....

Confirming Kevin's guess of Futura with a custom /j. Baseline is also definitely set in Futura and to be precise should be either Futura from Linotype, Adobe or URW++ (no Bitstream/Tilde). Type has also been slightly vertically compressed.
The rest of their identity uses Brandon Grotesque (same kinf of /j as logotype but rounded, borrowed from it?), Times and Open Sans.

The rest of the identity is Beau. She wants to change it to the Logo face. And I can't believe I didn't figure Futura myself. What a rookie mistake. Wow, I must really be losing it. Thank you!!! :)

daveward, I've seen Neutraface on this site so many times that I should recognize it on sight, but I still think it's something new every time. We all have our blind spots. Good luck with your rebrand.