Book design by Renato Stanisic.
Please look inside the book at amazon.com (first pages):
http://www.amazon.com/dp/0805074562/
Font:
Bulmer
Solved By:
Typophile
Text font used in the first edition of "On Intelligence" (2004) by Jeff Hawkins
Captured from web.archive.org on 17 Mar 2015. view this capture
Thanks!