Looking for font suggestions/general insight.
I'm currently working on the website & art direction of a soon-to-be-launched women's online fashion shop. The feel of it is supposed to be "up scale" and kind of exclusive (not cute or kitschy at all). I have been trying out logo sketches and other things with Lineto's "Brown" typeface and LOVING the way it looks and how it communicates the brand.
example: 
http://lineto.com/
The only problem is the price being nearly $200 for one single weight, which the sole starter of this business is not crazy about. She does very much like the font as well, but is suggesting I try and find a free alternative. I've been looking far and wide and I simply don't think anything free can hold a candle to Brown's strong, geometric form.
So my questions concerning this are:
- Does anyone know of any free (or at least cheap) alternatives to Brown that I simply haven't stumbled upon yet?
- Is buying Brown a good investment for the company and should I try to convince her of how important it is?
- And additionally, I'm looking for some basic insight into if anyone has experience using Lineto's typefaces as webfonts, and knows which format(s) would be the best to buy and how I would go about hosting them.

