Your sample pre-dates digital type, and I wasn't able to find any match for it.
However, the fonts listed below evoke the same era and feel:
http://www.myfonts.com/fonts/nicksfonts/oh-you-klid-nf/
http://www.myfonts.com/fonts/hihretrofonts/art-gothic-hih/
http://www.myfonts.com/fonts/gatf/wolverhampton/
http://www.myfonts.com/fonts/gatf/adantine/
http://www.myfonts.com/fonts/ingrimayne/linedrive/
http://www.myfonts.com/fonts/nicksfonts/really-big-shoe-nf/
http://www.myfonts.com/fonts/coffee-bin-fonts/drugstore/
http://www.myfonts.com/fonts/solotype/huron/
http://www.myfonts.com/fonts/nicksfonts/gloriosus-nf/
http://www.myfonts.com/fonts/solotype/fandango/
Susana, I'm afraid that "old" doesn't help much. 3 years old? 30? 130?
As an aside, does anyone know of a decent search engine that only returns hits for exactly what you've typed. The common search engines now are converting my search for SOGIEDAD ALCOLERA (Catalonian?) into SOCIEDAD ALCOHOLIKA (grrrr ...). It used to be that you could put your query into parenthesis and only get exact hits. Now they try to guess what you really wanted ... and are often wrong.
Mike I agree it's frustrating when Google edits my spelling. I tried a couple of variations including
ALCOHOLERA Catalonian -ALCOHOLIKA
I had to delete the word SOGIEDAD, which Google really does not like, to get something remotely resembling the topic. But no matching logo or label.
UPDATE
Googling
label ALCOHOLERA Catalonian Cataluña -ALCOHOLIKA
at least produced some Catalonian labels.
Don
_G_ reminds me of Uncial type fonts, so it might be useful to search through fonts in that category. See for example the _G_ in two fonts by Manfred Klein Joe Caxton http://www.fontspace.com/manfred-klein/joecaxton and GoticaBastard http://www.fontspace.com/manfred-klein/goticabastard The other letters don't match, but at least it's a start.
Larger image would really help.
Don
My searches have turned up results indicating that Google may be right; there is a 'Sociedad Alcoholera de Chinchon', and one old photograph of one of their buildings is captioned with a similar font (but the swash on the A is definitely smaller).
Scroll down on this page...
http://manolo-eleremita.blogspot.ca/2009/02/la-alcoholera-de-chinchon.html
Warning, you will see some Stencil and some Papyrus at the top of the page! :)
Good digging John! OK I have done what I can to clean up the original specimen and put it together with a cleaned up excerpt from your link

Captured from commoncrawl.org on 27 Apr 2015. original URL
Image is so tiny. I would love to see an image that would show some detail of the tendrils or swash elements before I give you any suggestions.
Don