Looks like the sort of hand-drawn advertising script common through the 1950s. Most likely not an actual font.
None of the following are close matches, but have some of the feel of the original:
http://www.myfonts.com/fonts/canadatype/sympathique/
http://www.myfonts.com/fonts/urw/curly-lady/
http://www.myfonts.com/fonts/cadson-demak/kurry/
http://www.myfonts.com/fonts/typejockeys/carabelle/
http://www.myfonts.com/fonts/canadatype/odette/
http://www.myfonts.com/fonts/nicksfonts/monte-carlo-script-nf/
http://www.myfonts.com/fonts/northernblock/regan-alt/
http://www.myfonts.com/fonts/alive-fonts/ovoda/
http://www.myfonts.com/fonts/latinotype/kahlo/
http://www.myfonts.com/fonts/sideshow/fuzzbox/