I'm just starting a brand/visual identity project for a global organisation, and ideally I'd like to be able to render the wordmark part of the logo in any major world language/character set while keeping the look consistent.
Particularly tricky are Chinese / Japanese / Korean characters. I'm aware that there are options such as pairing Helvetica World with DF Hei etc, and all-in-one solutions like Nimbus Sans Global. But ideally I’d like to know if there are any more contemporary alternatives which don’t cost the earth (the client is a charity and they don’t have oodles of money to spend on the visual ID). If the only options are expensive, then maybe pointers on that too.
Characteristics I’m looking for :
Modern, Approachable, Not necessarily a Sans (but that’s probably what the client is expecting). They’re using Helvetica at the moment, and they want to move away from that to something a bit more distinctive and friendly (a *bit* more, as I appreciate the options are probably going to be limited.)
Any other related advice would be very much appreciated.
There's one sans currently in development. I doubt you'll have time to wait, it will be ready by November 2014, but I'll post it still.
https://www.behance.net/wip/491857/1193185
It's called Mir Sans, Mir is a Russian word meaning both "world" and "peace". It has support for Extended Latin with IPA, Full extended cyrillic glyph coverage, Politonic Greek, all currency signs, Hebrew with nikkudot, Armenian with armenian ligatures, Georgian scripts: Asomtavruli, Nuskhuri, Mkhedruli and Mkhedruli Mtavruli. Also I have future plans to support Arabic scripts, Hangul (Korean) and some other minor scripts like Tifinagh.