what font

This is Harry Plain once upon a time [1992] digitized by Image-Club-Graphics, now also available by RedRooster collection.

According to myfonts.com:
http://www.myfonts.com/fonts/redrooster/harry-pro/

This revival of Harry is based on the original design by Marty Goldstein (and C.B. Smith).
Goldstein, born in Chicago in 1939, was the co-founder of the groundbreaking Creative Black Book. He graduated from the Pratt Institute in 1960.
Harry, first published by VGC in 1966, was named for his father. ITF has added four new weights to the original six.