The first line is Goudy Old Style.

I like the match to the second line, but can't find current reference.
CastCraft Software/OPTIClementeBookAd

The typeface in the second line is Stempel Schneidler
http://www.linotype.com/1501/StempelSchneidler-family.html

Wonder who tilted the ‘o’ in the OPTI rip-off version though.

The OPTI Archive says that OPTI Clemente is Bauer Text

Thank you all!!

(CG) Bauer Text is the (former) Agfa-Compugraphic rip-off of Schneidler Mediaeval, designed by S. H. E. Schneidler for the Bauersche Gießerei in Frankfurt. I checked the Encyclopedia of Typefaces for a specimen. The o is not tilted there too.