Not a match, but it looks close to Adage Script JF by Jason Anthony Walcott [2002, JAW Fonts]
I think it resembles a blend of two scripts: Monotype Monoline Script and Fiona Script from Brassfonts. Notice the o and w loops and the r shape of the latter font. However the I is all wrong, as are the k and s shapes, but that's where Monoline Script comes in.
The shapes are not exact, but I could imagine this being a design compromise to make the embroidery lettering easier to read.
- Mike Yanega
100% match with "Ravi Script," a font for an embroidery machine -- definitely not "photographs of pipe cleaners."

Captured from web.archive.org on 15 Apr 2015. view this capture
I believe that Monoline Script -- already mentioned by Mike Yanega -- has the letter forms used as the basis for much of this script. Some letters such as _f_ look almost identical, others such as _A_ or _k_ have the same basic form but have been modified to make some of the strokes more flourished. The result seems less mechanical than Monoline Script, and perhaps has improved legibility when embroidered.
Don