Most probably another custom job by Hallmark and exclusive for William Arthur. You may like the work of Stephen Rapp: Memoir, Montague Script, Hiatus...

Another designer with some beautiful, yet personal-looking, scripts is Laura Worthington. Her Alana is similar, and has many alternates allowing a choice of fancy-to-plain script looks.

Another prolific designer, who used to work for Hallmark is Rob Leuschke.

- Mike Yanega

Seems to be called AliceFrancesHMK.