Actually the two guys shaking hands seems to be working much better than I would have expected! To me it's the right degree of subtle. It just needs polish.

BTW I would avoid that Italic.

hhp

> it is too abstract and theoretical

The image of two people shaking hands was immediately obvious to me. Letters have been used to represent people in logos for a long time. The "Families" logo below was designed over 30 years ago, and we still see the concept used a lot today.

If you're worried about people not recognizing it, one thought would be to use photos of shaking hands in some of the company's literature (although that image is a bit of a cliche).

Thanks for your feedback! It's such a delight that the concept seems to work.

@hrant: Yes, the italic looks weird. I wonder what your ideas for polishing the logo would be. I would be thankful for any hint in this direction!

@JamesM: Thanks for the reference and the good idea to support the idea with other visuals.

The polishing would require actual work, more than ideas.

hhp

I have to admit I didn't see the two men shaking hands at first, but then I can be rather naive about these things. Now I've seen it I can't unsee it, and it's very clever. I find the icon to be aesthetically pleasing as well, and so is the color.

I'm personally still concerned that the concept is too subtle, but then I also wonder if the concept even has to be obvious. The icon is pleasant to look at. I guess I agree it just needs some polishing.