Lithographed label, not typefaces.
WILLIAM'S SOAP is in a lettering style called "concave." Here are a couple of digital fonts in the concave style -- not including concave Tuscan, which has spiked outlines:
Concave Extended
http://www.myfonts.com/fonts/solotype/concave-extended/
Fredericksburg NF
http://www.myfonts.com/fonts/nicksfonts/fredericksburg-wbw/
Don

The style is also sometimes called arched Gothic. Here is a condensed version:
Arched Gothic Condensed :
http://www.myfonts.com/fonts/spiecegraphics/arched-gothic-condensed-sg/
Don

Thanks man!

You're welcome William.
If you can edit fonts you can make this by clipping spurs and rounding outlines on P & S etc. of several Concave Tuscans or Gothic Tuscans. Not a 5 minute job.
Don

WILLIAMS' SOAP: don't have the answer but here some alternatives you may like to consider: Centennial Banker LHF, Number 154 and Engel BA
BARBERS FAVOURITE: still searching for good alternative... Stay tuned!

Could be edited. Radiant Antique:
http://www.fontspace.com/douglas-day/radiantantique
Get rid of the ornamentation and it's as close as anything mentioned so far.

BARBERS FAVOURITE: as previously said, some I like as alternatives: Hamilton, Equal Sans, Eldon WF, Type No5

Thanks to you both!

You're welcome William. Have a smooth shave.
Don