That is hand-lettered.

The name is hand-lettered. The "FOR MEN" is Futura.

As mentioned, the name is hand lettered.
The the initial T is similar to the T in a font released by Barnhart Bros. and Spindler as Faust Text in 1898, and later sold as Missal Text.
http://www.myfonts.com/fonts/solotype/faust-text/
The rest of the word is derived from a font produced in 1760 as Caslon Black and now usually known as Old English. Too complex for most hand lettering, but there are simplified versions such as this house letters
design:

Don