Anyone know what this font is? Help
In college I used to work at Armani Exchange, and I remember seeing a style guide saying that the Armani logo font was Bauer Bodoni manually condensed. I don't remember the actual percentage condensed. But that damn spur on the G must have been customized. Also, I saw this style guide back in 1993, and I believe the switched to a Didot face a few years ago, especially since Fabien Baron (ex Harpers Bazaar art director and Didot fan) does a lot of graphics work for them. My personal belief is that they now use a customized version of Didot for the logo and HTF Didot for their sub-brand names, like "armani mania" perfume, which you can tell by looking at the lowercase a.
Looks more like Didot than Bodoni — the G already has the spur and the shapes of the s and R in the sample are closer to Didot.
Specifically, have a look at Italian Didot
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