Typophile

What is the font in the Bupa logotype

Michael Hourigan

Anyone got any clues on this one?

Nothing really specific here, it could have been with any geometric sans with a single storey /a such as Futura (BT version has a wider /B) simply reworking vertical stems terminals.
Fot what it's worth, if I have to reproduce, I'd probably start with Avenira recreating single storey /a from /q bowl, reworking terminals then slanting the whole thing.

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