Donald H. Tucker17 August 2013 · 03:30There were very few swash fonts in use in the 1940s when the label was designed. I venture that the logotype LONDON is precise lettering, inspired by the Caslon Swash fonts then available. See for example the ATF catalog of 1934: Don
There were very few swash fonts in use in the 1940s when the label was designed.
I venture that the logotype LONDON is precise lettering, inspired by the Caslon Swash fonts then available. See for example the ATF catalog of 1934:
Don