I've a client who needs some resource material to which he can refer prior to presenting a new typeface to a client of his.
'Branding with Type'-S.Rogener, is too basic, the guy knows a sans from a serif...but he needs some confidence building/deeper understanding.
are there any books or websites you'd recommend?
Miles, this seems like a good place to start:
http://www.typobrand.com/
A few weeks ago I launched this 'corporate fonts' portal, which might be helpful. Hesitated to recommend it earlier as the resources I include may lead your customer to other sources ;-)
http://www.microsoft.com/typography/links/FontPortal.aspx?PID=4
Tiffany:
I will back you up on that suggestion.
That is a solid book, with some great
"real world" advice.
Hildebrant.
Some good articles
http://www.identityworks.com/
Also checkout the links section, has links to many firms that do identity / brand work.
thanks everyone.
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