Font in Brockmann's "A history of vis. comm."

josh5a18 June 2013 · 14:58

Hello,

Does anyone know what this typeface is? Or if it exists as a typeface at all?

It's from Muller-Brockmann's A History of Viual Communication book (page 167 for those who have it).

Thanks in advance for your answers.

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Donald H. Tucker18 June 2013 · 19:49

Your image, shows a German advertisement from from about 1900. The heading is in Lapidar, an original typeface by Genzsch & Heyse dating from before 1895.

AFAIK Lapidar has not been digitized under this name, which is in owned as the trade name for other designs.
Don

josh5a19 June 2013 · 08:17

Thanks so much for your answer Don.
Do you know if it has been digitised under another name?
Thanks in advance

Donald H. Tucker19 June 2013 · 09:48

You're welcome, josh5a.
Digitized under another name? That is indeed the 64 dollar question. But I doubt it. This font is not splashy or particularly elegant. Rather it is a workhorse design -- admittedly with with some interesting features -- in a market flooded with sans variations.
Sufficient raw material for a font maker is available in the 1902 G & H catalog at pages 348 and 349. It is online in the form of a huge djvu or tiff file at Archive.org.
Neverless, if anyone HAS seen a digital version a link would be good.
Don

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