After almost seven years of putting it off the time has finally come to assemble a portfolio and stationary etc. Over the last few months I've been looking at a number of typefaces to use for 'branding' myself so to speak and have almost certainly settled on Akzidenz Grotesk Condensed Light and Regular.

The things I love –

The vertical sides to the C, D, G, O and Q characters.

It's subtly square–ish appearance (for example the bowl on the P and R characters).

The straight diagonal leg of the R character.

It's history and heritage.

I love condensed fonts.

It is very utilitarian and simple.

The things I do not love –

• The inconsistencies between weights – between light/regular and medium upwards, some of the characters change completely (B, J, K, Q, R at first glance)
• For a personal project it's pretty expensive (You can't buy individual weights).

With this in mind, I just want to make sure I'm not overlooking any alternatives. I've looked at Tungsten and Knockout from H+FJ, Univers Condensed, DIN, Trump Gothic by Canada Type – all of which have some aspects that I love, but there is usually something I really don't like also.

Any suggestions?

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