Can't name it and really doubt this is a font as it, more a customization of an existing typeface. I guess you do pretty much the same from many wide/extended grotesk., pulling up/downwards some middle crossbars and reworking /R.
2 alternatives in the same vein: Abalda, Motora Sans
Candidates for customization: Novocento Wide Demi Bold (probably my choice because /W centre vertex is below the outer strokes), Engravers Gothic Bold, Road Radio, Blair Bold, Turnpike, Zeppelin, Doublewide, Reservation Wide, Presicav, Halogen, Fashion, Aero, Idlewid, Farmers Co-op

Wow thanks for all the suggestions! I actually think this is a font but I don't know if it's commercially available. It's used at the end of this video, and also on other materials that they have http://www.youtube.com/watch?v=3csaIbOxXjw

But I'll go the custom way and modify one of the above for what I need.

Cheers!

Fontname is G-Star New, and I made it on the basis of art-work supplied by G-Star. It's only for internal use.

This is what was originally published by American Type Founders in 1934 as Thermotypes:

and it seems to have been digitized;
http://www.myfonts.com/fonts/nicksfonts/deux-chasses-nf/regular/

Thanks for the heads up on Nick's version of Thermotype. Looks good!
Don