Typophile

Futura and Avant Garde together

Fitzalan

Dear all

I've recently had to use Avant Garde as a headline font (body Myriad) with a logo composed of 3 lower case Futura letters within a geometric shape.

Im dead against it frankly as

1 Avant Garde isnt a pretty sight for me
2 Two kind of similar geometric shaped fonts that are kind of the same, look plain wrong together.

Any thoughts?

Thanks

Stephen

George Thomas

You have good reason to be against it; both of your points on right on target.

David Vereschagin

I agree on point 2.

John Savard

Point 2 is, in fact, a very generally accepted typographic principle.

Nick Shinn

I’m wary of general principles—typography is a practical discipline.
You never know what will work till you try it or see it, and good typography often breaks the rules.
From 1938, presaging today’s Stylistic Sets:

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