I feel like this should be easy but I couldn't find it :/

It looks a lot like the classic '20s and '30s Italian art deco typeface.
The word itself makes sense in Italian, "lire"... was it taken from some poster?
You see what I mean? http://www.chimica.unipd.it/gianfranco.scorrano/pubblica/chimica/Il%20ma...
That been said... I don't have an exact match with a font type.
The "E" is exactly the same in FLLW Eaglefeather
http://www.p22.com/products/flwfa.html
Also Mostra Nuova?
http://www.myfonts.com/fonts/marksimonson/mostra-nuova
also:
Desdemona http://www.identifont.com/show?1N7
Quaint Gothic SG http://www.identifont.com/show?4IX
Gradl No. 1 http://www.identifont.com/show?63T
If you don't mind some tiny soft rounded serifs, Carouselambra might be a good alternative, even including the interlocked "L-I" ligature.
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