Typophile

Quaker Oats Font

Wyman Projects

Hello,
I would appreciate any help in identifying the font that "QUAKER" is set in on the attached image. It is a recent rebrand -- if the image doesn't show, here is a link to the type in question: http://www.underconsideration.com/brandnew/archives/dr_quaker_and_mr_qua...

I know there were two logos, one set in Archer... but haven't had any luck identifying this wordmark.

Thanks!

Maybe this is dumb, but it looks like a condensed Copperplate Gothic—which is kind of like a svelte Pavarotti, or a funny Carrot Top.

Some suggestions for alternatives this custom lettering: http://typophile.com/node/99912, http://typophile.com/node/100780

Thanks PP. And thanks Ryuk, this is excellent direction, I think Memo fits the bill.
Cheers, JW

Captured from web.archive.org on 12 Sep 2019. view this capture