I found out already that the numbers are a "Dairyland" but the text is another font I haven't found yet...

England is handel gothic

“RUGBY WORLD CUP” looks almost like Frutiger, though not quite.
“ENGLAND” could be Handel Gothic.
The numbers look custom-made, and not very well at that.
[Edit:] Unless it’s available in more weights than the one on MyFonts, the numbers are not in Dairyland. They are too thin.
http://www.myfonts.com/search/Dairyland/fonts/

Should be their corporate typeface simply called "RWC" and, according to this previous discussion, designed by Witekite. It somehow mixes influences from Handel Gothic (as suggested by Mans) and Akagi.