The Meriva's background is AC Milan soccer team t-shirt, and this the name for an Opel car in Italy. I found their site and It looks they are using lower case of the same font, I don't know the name but I hope it helps.
http://www.thechallenge.it/concorso.php
http://www.soccerstore.com/shopping/product295.html
** Alonso #1 !!