I don't know the original name of this typeface. BTW, this artwork is a poster by Anthony Burrill for The Typographic Circle. I have only similars: Goodfellow, Gans Modern, MacBeth, Excelsis, Rubens
Also in the same vein -Jordan Davies' William Page 500
"his now trademark technique for direct communication and an uncomplicated style which stems from his appreciation for simplicity."
That must explain why some of the letters are horribly clotted, in fact leading to less "simplicity"... Making letterforms look simple is no job for a typographic simpleton.
hhp
Captured from web.archive.org on 15 Oct 2013. view this capture